Free online training series: Children in Museums HUB


11., 18., 25. November & 9. December 2pm-5pm (14:00-17:00) CEST

Join our free online training series led by an international marketing and branding specialist!

Open to all professionals eager to explore how to re-position children-centred museum work as meaningful education resources and social hubs for families.
Together we will co-create the first global label of quality for children-centred museum and heritage interpretation work.



Your benefits
• Discover and test tools to re-position your organisation as educational expert and community hub.
• Receive expert & peer-feedback
• Explore core qualities and co-create a global mission
• Become a certified pilot organisation of high-quality 21st century learning

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This children in museums HUB live training series is part of our ongoing Creative Europe 21st Century Children project.
The over-all objective of this project is to showcase and to tackle the potential of the unique quality and character of children-oriented museums for benefiting society as future-oriented, 21st Century learning spots.

2020 has been a critical year for all cultural institutions, as social interaction has become a health threat. Yet – with fall – this year’s harvest is ready to bring in.  Although it is not possible to meet physically as we originally planned, there still is the need to look at what we harvesting this year: What benefit/losses the children in museums field globally gained, what have they learned, what quality proved sustainable?

With this ‘harvest’ there is also a time and space to think how to go on: to imagine, envision the next steps and strategy how to go on and how to continue to be the relevant social hub and a gate to culture for children and their families.

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Time table

SESSION 1: 11. November 2020
Who are children-centred museums in society now?
Covid-19 driven examination of value proposition and audience relationship of children-centred museums.
Guided panel and group work. Creating a business canvas for children-centred organisations.


SESSION 2: 18. November 2020
Positioning workshop I
How to position organisations as meaningful education resources and social hubs for families, schools, and other children-centred communities?
We will use different techniques, such as archetypical articulation and creating an onlyness statement.


SESSION 3: 25 November 2020
Positioning workshop II.
How to position children’s museums as meaningful education resources and social hubs for families, schools, and other children-centred communities?
Second part of the positioning workshop, which discusses the participants’ identity expressions and communication strategies.


SESSION 4: 9. December 2020
Quality indicators for children-centred museum work
Co-creation of international label of quality which can help children-centred museum organisations to measure, articulate, uplift and communicate their quality as community learning hub and resource for the future.

Shared articulation of identity expression of the label, its quality criteria and implementation and communication strategy, individual feedback & wrap-up.


Detailed time table

Organisers and Speakers

Tomáš Hrivnák
The HUB is supervised by an excellent marketing expert, who has been leading branding and positioning processes for many companies (but also a poet, philosopher, and a father of 3 kids obsessed with finding the right education for them.
Tomáš is a Czech-based consultant for brand management. For the past 27 years, he has worked in advertising, marketing, and consulting as a copywriter, creative director, company director and strategic planner.


Hands On! International Association of Children in Museums
Hands On! is an international network of museum & science centre professionals.
Hands On! believes that museums should encourage curiosity and imagination in the children who visit them. We strive to act as a global leader, advocate and a resource for organizations serving the learning needs of children and families. Our aim is to represent European as well as non-European organizations.
Our main goals are sharing information, exchanging expertise with our members, and influencing policy makers.